ITV, a British video streaming website, has banned its artists from promoting and endorsing electronic cigarette products. This decision is made to protect the healthy interests of its audience and to comply with relevant regulations and guidelines. ITV is committed to providing high-quality content and services, and will continue to strengthen its supervision and management to ensure that its artists and content comply with relevant laws and regulations. At the same time, ITV also reminds the public to pay attention to the harm of electronic cigarettes and not to use them.